4 Tips to Maximise Your Property Marketing on Social Media

Social media marketing is one of the most common forms of marketing used in business today. However, it is not likes and clicks alone that help you build trust with vendors and establish your agency as a real estate expert in your area. Focusing on creative content combined with social media technology is the key to using social media marketing to its full potential and engaging your community and potential clients.

Aside from the obvious – high-quality Real Estate Photography of your properties, you can also incorporate some of the following ideas into your brand marketing on social media platforms to engage your potential vendors and buyers.

Create and publish your agency profile video

Present your Corporate Principals and Mission Statement in the form of an Agency Profile Video. Let the community know who you and your team are, what you are all about, how you fit into their community and why they should get to know you.

Make your posts stand out with unique visual content

Let your buyers have the warm and fuzzy pre-experience of what it would be like if they purchase this home with a property video, virtual tour or interactive floorplan. Don’t forget to portray the lifestyle they would potentially be buying into with images of roaring fires, pool and play areas or cosy nooks for escaping the kids.

Publish vlogs

Vlogs – short and punchy videos of you portraying the local area. You can introduce short videos of the local amenities or people eating at local cafes, kids going to swimming lessons or nippers clubs, mums walking groups, and other community events. Keep it interesting and varied and pertinent to the home and lifestyle you are selling.

Always follow up

Whether you are posting on Facebook, Instagram, Pinterest or Houzz, answering questions in real time as people comment is vital. Don’t post and forget, it’s essential to keep your followers and clients engaged.

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