The Future Of Real Estate Marketing

With some alarming results from our most recent customer survey, and the latest statistics of online and visual media trends, we reveal why you need to add video to your property marketing package now.

Did You Know…

Mobile video traffic accounted for 60% of total mobile data traffic in 2016. * Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2016–2021 White Paper

It is estimated that over three-quarters (78%) of the world’s mobile data traffic will be video by 2021. * Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2016–2021 White Paper

From our own client survey results – we were able to establish that 68% of our clients currently do not use video as a part of their marketing campaigns, and 40% believe that it (video) is not important at all when marketing a property.

Videos are a powerful medium that are still not prevalent in the marketing mix of most real estate agents. * Emerging Marketing Trends in Real Estate, Mark Growth, 10 August 2016

Statistics released from Domain.com.au found that listings with video, gained 400% more enquiries and website page views, than those without. * http://www.realestatebusiness.com.au/breaking-news/4470-video-listings-boost-enquiries-400

With the future of online marketing increasingly driven by compelling and relevant video content, marketers and advertisers need to jump on board the trend or risk falling behind. * 5 Reasons to include online video marketing in your digital strategy or risk falling behind, Panko R., 8 July 2016

Tips For Video

Consider adding closed captions and subtitles to your videos, this is not just for the hearing impaired. More and more videos are being watched on mobile devices (i.e., they can be watched from anywhere, in public places etc.) people are often watching them without the sound turned on.

Due to the silent auto-play feature on most social networks, it has become very important to ensure that you capture audiences’ attention within first few seconds of video play. Facebook and Nielsen found that up to 47% of the value in a video campaign was delivered in the first three seconds, while up to 74% of the value was delivered in the first ten …. The best way to grab your audience’s attention before they scroll away is to caption your video. Advertisers are seeing an immediate 14% lift in engagement when you simply add captions to videos. * https://cielo24.com/2015/09/closed-captions-and-subtitles-for-facebook-video/

Why not be at the forefront of the real estate video trend and set yourself apart from the competition? Our team of professionals can provide custom real estate videos to showcase your listings.

Author – Bobbie Cole

Marketing, Top Snap

Showing 2 comments
  • DES MCKEEVER
    Reply

    WHAT DOES IT COST

    • Top Snap
      Reply

      Hi DES, thanks for your comment! We have local operators across Australia and New Zealand who have their own pricing. Please contact us for a local quote.

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