Misrepresentation – Does Your Photographer Know the Law?

Engaging in misleading or deceptive conduct, or making false or misleading representations, to prospective buyers or sellers carries a maximum penalty of $220,000 for individuals and $1,100,000 for corporations. * Property advertising best practices, QLD Government

Some agents prefer their property images to have a more natural look, while others wish for extreme alterations. Here at Top Snap, we are happy to make requested enhancements to any image, as long as they fall within legal guidelines.

A few restrictions to remember are permanent fixtures such as power lines, neighbouring buildings, fences, air-conditioning units and so on; these are a few examples of items that cannot be removed from the image.

Aside from removing objects, altering the properties features can also be seen as misleading, such as; adding garden beds to concreted areas and repainting old walls to look new again.

That being said, you don’t always have the luxury of time on your side and need to arrange property photos before renovations or landscaping have been completed, our editing teams can digitally enhance the images to represent the final works, though always make sure you add in a disclaimer if this is the case.

Top Snap’s photographers are fully trained to identify actions that could be deemed misleading to consumers. Along with our production team, they take the utmost care following our stringent guidelines and standard procedures when retouching and enhancing images. We are always happy to retouch for clients special requests, though it is our policy that we absolutely will not edit or remove anything that could be deemed misleading to potential buyers.

Contact your Top Snap photographer today to find out more.

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