Real Estate Marketing Trends for 2018

Why you should be targeting millennials through social media with video content.

According to ME Bank, first-home buyers are tipped to make a comeback in 2018.

With investors taking a step back, first-home buyers will find more opportunities in 2018. * Five property market trends to expect in 2018, Domain

And, with millennials (25 to 34 year-olds) accounting for the majority of first-home buyers * The average first home buyer hasn’t gotten any older, Canstar , technology needs to be top of mind when marketing to this segment.

The REA Group’s latest research found that millennials account for 50% of overall traffic to realestate.com.au from Facebook and 40% of total engagement. * Video marketing trends for 2018, AdNews In addition, the 2017 Sensis Social Media Report found that at least 96% of 18-39 year-olds use social media, 59% of all Australians use it daily and 35% check social media more than 5 times a day. * Sensis Social Media Report 2017

Having a video marketing strategy is key to engaging millennials * 48 video marketing statistics for 2018, Biteable :

  • 500 million people watch Facebook videos every day.
  • Social videos generate 1200% more shares than text and image content combined.
  • Facebook videos receive 135% more organic reach on average than a Facebook photo.

To create relevant video content, there are a few things you need to keep in mind * 48 video marketing statistics for 2018, Biteable :

  • 85% of Facebook videos are watched without sound
  • 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes
  • Before reading any text, 60% of site visitors will watch a video if one is available.

So, keeping your videos short and to the point, and adding in subtitles or some form of text overlay is a great start for your video marketing strategy, but what about the rest? Your local Top Snap provider can assist you in creating engaging video content that is relevant to your target market.

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