Below are 3 elements of Real Estate Photography Profiling that are important to get better results for your next property photoshoot.
1. LEVEL OF EDITING
There are different levels of editing available for property photography. It is important to know what is available and what methods will be used by your real estate photographer to ensure that firstly you will be able to effectively promote your property and secondly you are getting the best product for your money.
Point and Shoot (Unedited) – Can be taken from a mobile phone or professional camera although the output is the same, photos come back non-edited and unflattering. Whilst this option might save money, it does not have the potential to draw viewers to your property listing.
Unedited images can lack detail in the shadows
Automated HDR – Photos are edited by using automated software that corrects basic features such as colour balance and blends exposures. This process saves time but often there are details missed and it provides a standard output with almost no customisation.
Automated editing can look unnatural and faded as it does not work well for all scenes
Professionally Edited – Photos are edited in professional editing software using multiple exposures to create a unique look for the real estate agency. Attention to detail is paramount here as the process is not automated and a very pleasing and natural look is achieved.
A well edited image provides great colours and boosts shadows
Customised Editing – These are special features added or removed to the edited image to enhance its appeal further. Custom profiles for skies and lawns can be incorporated, as well as inserting watermarks and other features like fires into fireplaces, pleasing images on television screens and a lot more.
Custom requests can be made like adding pleasing images to TV displays, removing unwanted furniture and adding company branding to images
Do you get the the same output from an iPhone versus a DSLR camera. The answer is simple, NO.
Further, even if a photographer carries a professional equipment the question to ask is, do they take single exposures, multiple exposures, and if so how many?
These are all important factors in profiling as it defines the final output of your images.
Editing images from 3 exposures is standard in the property photography industry. Anything lesser and your end quality is being affected.
3. LOOK AND FEEL
Some real estate agencies have preferences over the colour profiles for indoor lighting. Some prefer a cooler colour temperature, whilst others might opt for warmer tones. This might seem like an irrelevant factor but when considering printed listings, consistency is an important aspect of branding.
The preference for sky colour and saturation can vary across different markets. Western Australia in particular has a much paler and warmer sky on a sunny day and it is common for the editing of property photographs to cater for this.
An example of the editing for the pale Perth Sky
Compare this to a very blue Sydney day time sky
Dusk Photography usually represents a prestige look and feel while Daytime Photography showcases a vibrant feel to the house. Depending upon the location of a property, the decision of daytime or dusk photography needs to be weighed up. If a property has great natural light during the day then Daytime Photography is the first choice. Some houses look better in the evening with the warm lights of the house giving it that spectacular glow.
Two completely different looks for the same property