Advertising with Google allows you to reach new customers at the precise moment they’re searching for your type of products and services. You can choose to be charged for clicks, impressions, or conversions, depending on the type of campaign you run.
Once your ads are running, we provide performance data so your third-party partner can track what’s working and what’s not. Google’s AdWords and AdWords Express advertising products are highly accountable, helping you understand precisely the return on your advertising investment and allowing your third-party partner to make adjustments to optimise for the best possible return. For a summary of the differences between AdWords and AdWords Express click here.
In addition to Google search, you can also run ads on Google’s network of partner sites (places where you may have seen the “Ads by Google” message) – including YouTube. On this network, you can take advantage of other ad formats, such as image ads and video ads.
We believe that Google advertising can help your business succeed. However, you might not have the time or resources to devote to building – and regularly maintaining – a successful account. Or maybe you’d just like some help optimising from an expert.
That’s where our third-party partners come in. There are many different types of third parties out there, from the largest advertising agency and yellow page publisher to the one-person web consultant. To help you select a third-party partner, we’ve developed our Partner Programs. Participating third parties that have met the requirements of one of our Partner Programs may display that program’s badge on their websites. Two badges that you’ll probably see most often are Google Partner and Premier SMB Partners.
To confirm that a company is certified within our Partner Programs, click the badge on its website. If the company is certified, you’ll be taken to its profile page on Google.
A third-party partner can save you and your business a lot of time and energy. For best results, we encourage you to stay informed, involved, and up-to-speed on your ad campaigns, and let your partner handle the time-consuming work.
Third-party partners will often charge a fee in addition to the cost of your advertising. Remember, they provide valuable services like managing your campaigns, providing you with reporting, answering your questions, or optimising your campaigns. We believe it’s important for you to understand the total cost of your advertising, including any fees your third-party partner charges. You can use this amount to determine your return on investment (ROI).
Here are five quick tips for being a savvy customer:
We believe that it’s important for you to have a great experience with Google advertising. If you don’t, please let us know. Make sure that first you work with your third-party partner to try to resolve any issues before contacting us.
Many third parties have earned our trust by representing the best interests of their advertisers. But some third parties do not. Here are some activities to watch out for and let us know about:
Think a third-party partner is violating this policy? Let us know: report a violation of third-party policy.
While we may not respond personally when you contact us about a third party, we will investigate your comments and, if necessary, take appropriate action.