You want to grow your business as a real estate professional and marketing plays a big role in capturing the attention of potential clients. There should be clear objectives outlined in the marketing plan, along with sensible means for achieving them. So, what are the essentials?
1. Hire a Professional Photographer
When it comes to real estate marketing, great photography is the first competitive edge that entices potential buyers to view an online listing. At Top Snap our photographers are specifically trained to shoot property, and are experts in capturing a home’s architectural and design highlights, ensuring your daylight and dusk images are punchy and bright.
2. Include Local Images or Elevated Shots
You’re not only selling a house but you’re selling a lifestyle. With our drone services this makes it possible to create stunning visuals whilst indicating the properties location, local hot spots, beaches and iconic landmarks.
3. Virtual Interior Design & Furniture
Bring an unfurnished listing to life by adding virtual furniture to images, a more affordable alternative to property staging. With this cutting-edge technique, images of real furniture are dropped into a room then rendered with appropriate shadowing and perspective to ensure they look 100% realistic.
4. Add on a Floor Plan
When it comes to looking at listings online, it can be difficult for potential buyers to understand a property’s layout just from the images. With floor plans a potential buyer can better understand how the home flows and if it would suit their needs. * https://www.forbes.com/sites/zillow/2012/11/20/photos-of-your-home-matter-in-real-estate/#65f766ec14cf
5. Showcase the Properties Features with Property Videos
Consider adding a property video to show all of the amenities and features of a house in a very short time span.
6. Host a ‘Virtual’ Open Home
Property virtual tours allow potential buyers to experience a house as if they were physically there.
7. Internet Marketing
86% of potential buyers use online as their main tool to search for property. * http://sellingguide.realestate.com.au/advertising-your-property/stats-and-facts/ Make sure that your website is mobile friendly and that the property is listed on as many real estate portals as possible.
8. Create a Newsletter
Build client relationships with email marketing. Keep your followers up to date with the latest information such as new houses on the market, notices for upcoming inspections and information of the local area i.e., new schools or shops opening. * https://www.wordstream.com/blog/ws/2015/04/16/real-estate-marketing
9. Include Local-Oriented Copy
Include local-oriented keywords in your copy to ensure content is found by potential buyers searching online for homes in your area. * https://www.wordstream.com/blog/ws/2015/04/16/real-estate-marketing
10. Keep Them Coming Back with Printed Materials
Use brochures and flyers to showcase the property’s best features and keep it ‘top-of-mind’ with interested buyers. * https://www.localagentfinder.com.au/blog/marketing-when-selling-your-property/