2023 Real Estate Marketing Trends

With the ever-changing real estate market, it’s crucial to continue building brand awareness and generating leads, by staying ahead of the competition and adopting the latest marketing trends. To hit the ground running in 2023, the marketing team at Top Snap have compiled the latest statistics and trends, so you don’t have to!

Professional Vertical Videos
In 2022 we saw an increase in demand for shorter property videos, professionally shot and produced in vertical format for social media reels, stories and TikTok’s.

Our latest customer survey revealed that 19% of agents are currently using (professionally produced) short form vertical videos, with a further 18% looking to engage a professional to produce these in the future.

Social Media Marketing with Reels, Stories & TikTok
It’s no secret that the majority of social media engagement is trending towards reels, stories and TikTok. The ease of “watching and scrolling” from one video to the next allows brands to engage a wider audience and gain views outside of their “followers” as they can be viewed by anyone on the platform.

Latest statistics show that Instagram reels get 67% more engagement than standard Instagram videos. * https://smashballoon.com/how-to-get-more-views-on-reels-instagram/#:~:text=More%20Engagement%20%E2%80%93%20Instagram%20reels%20get,are%20to%20engage%20with%20it. So it’s well worth including reels in your 2023 marketing strategy.

Drone as a standard
72% of our clients currently use or plan on introducing drone into their marketing package for 2023, confirming that drone is now an integral tool for showcasing property highlights that you wouldn’t otherwise be able to capture with standard photography.

Technology & Marketing to Millennials
With almost ALL first homebuyers between the ages of 25 and 44, AND approximately 40% of changeover buyers also in this age group * https://matusik.com.au/2022/05/31/recent-buyer-demos/ , it’s crucial for agents to adopt marketing tactics and sales techniques that engage these prospects where they are!

What does that mean? Not just ensuring you include virtual tours and shorter videos in your marketing mix, but also making sure they’re published across social media channels.

Top agents are embracing virtual tours
“In 2023 and beyond, agents who leverage technology to open their properties up to more potential buyers, will come out on top”

-RateMyAgent’s Agent of The Year, Kathleen Luck * https://eliteagent.com/agent-of-the-year-on-the-property-marketing-tool-you-need-in-2023/

If you haven’t done so already, now is the time to upgrade your property technology and be able to offer a completely paperless transaction process for Millennial buyers, they will love you for it! And so will your sellers, as it can aid in shortening the process from offer to acceptance.

If you’re interested in staying ahead of your competition and taking your vendors’ listings to the next level, get in touch with us today to find out more about our full range of real estate marketing services.

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