Coronavirus caused a sudden change in the way real estate listings have to be viewed and inspected – we saw a shift in the demand for traditional marketing to embracing new technology such as virtual and video tours.
Though the question now is – are virtual tours here to stay? And, what are the benefits of continuing with the technology trend?
For agents, property managers and their support staff – continuing with virtual tours can save a great deal of time and resources:
- It can reduce the amount of time staff spend travelling to hold inspections.
- For rentals – it allows the landlord to also ‘virtually’ inspect and have a thorough update of their investment property.
- Prospective tenants and buyers are able to decide whether the property suits their needs.
- It aids in filtering out non-serious buyers and reducing unnecessary showings – with only serious buyer and tenants booking private inspections.
But what about your database?
This has been one of the single biggest concerns around continuing the use of virtual and video tours. We understand it is crucial to grow your network and build relationships through human contact, and open inspections allow agents to grow their database. Though you can still do this with a bit of creative marketing – some agents have been including in the ad-copy and images that there is a virtual tour available, and buyers and tenants must complete the contact form to be sent the link.
Will you be continuing with virtual tours? We’d love to hear your thoughts in the comments below!