87% of consumers read online reviews for local businesses * https://www.brightlocal.com/research/local-consumer-review-survey/ , so it’s important to make sure that the information presented online helps potential clients see why they should use you.
Testimonials can help build your brand, improve the chances of being seen while providing ongoing feedback to advance your services and stand out from the competition, so how can you implement them to strengthen your online presence?
When to ask
Identifying the best time to request a review can be difficult, however once applied it should be a consistent process to achieve the best results. It could be after providing real estate advice, after showing your client their first home or after closing on a property.
Tip: On realestate.com.au, a review can be requested from either a buyer or vendor once a listing has been marked as sold. In your request, you can remind them what problems you solved for them. Use this to remind your client of positive feelings they may have experienced along the way.
How to ask for video testimonials
In a crowded market like today, video testimonials can boost your leads and deals. They are a more organic way to show potential clients that you have got a positive track record. Since being on camera can be intimidating, an approachable way to ask clients if they would like to participate in a video testimonial is in person or over the phone.
Your local Top Snap professional can work with you and your clients to help storyboard and put together ideas that suit both of your needs.
Where to share
Share on social media, upload to your website to catch the eye of prospective clients or upload video testimonials to platforms such as YouTube or Vimeo and embed them on your website and email signature.
Ready to stand out from the crowd? Contact your local Top Snap provider today to create your very own testimonial video.
