Last time we looked at what preparation you need to do to get your property listed, so where to from here?
Step One: Have the property professionally photographed
Professional presentation of your property is absolutely crucial to ensure it stands out online. Also, think about where you will be advertising and the types of campaigns you want to run; could you benefit from have a video produced or a 360 virtual tour.
Having a variety of property photos as well as lifestyle and area/location shots, will allow you to create all types of advertisements and content for social media. Also, having a couple of short (30 second) social media videos created are perfect for online ads as well as posts.
Does your property have picturesque views? You could get a 360 tour done to engage guests so they can envisage sipping their morning coffee or afternoon champagne overlooking the ocean or beautiful sunsets.
This leads onto our next points…
Step Two: Create a brand and website
Come up with a name for your property, have an online freelancer create a logo and branding for you to use across all mediums i.e., website, social media, web and even print.
Tip: Having little luxuries and personal touches that link back to your brand help create a positive and memorable experience for your guests. For example; having complimentary chocolates made with your logo on them.
Having your own professional website that provides more detailed information helps your booking conversion rate, as you’ll be able to drive traffic to your site from advertising i.e., social media, email marketing, search engine marketing and optimisation.
Step Three: Using content and social media to drive bookings
Content creation can seem daunting, though this helps drive traffic to your social media and website- you could create monthly blogs about what events are on in your area, a new top rated café or restaurant that has opened or other things to see and do, or even special you might be doing during the quieter months. This is perfect to email out to your database and share on social media (this also assists in growing your database, as people will sign-up to stay updated about what’s on in the area).
Social media platforms also allow you to create very specific and targeted ads, i.e., does your property suit families that would be looking to stay somewhere near theme parks and child friendly events.
Tip: Look up what large events or conferences are held in your local area/exhibition centres. You could create social media campaigns around these, for example on the Gold Coast, QLD; we have theme parks, Supanova – pop culture festival, Broadbeach Blues Festival, and large national business conferences held annually.
No matter what level of accommodation you are providing always aim at delivering exceptional comfort, quality service and a fantastic guest experience. This will land you great reviews and recommendations, as well as repeat customers.
Ensure you and the property are ready with the complete Holiday Letting Marketing Guide, which can be downloaded by filling out the form below.
