How to Take Your Listing Copywriting from Good to Great

Great ad copy can not only boost click-through rates, but ultimately help generate more leads and increase sales.

Your ad copy should be short and simple, avoid overused buzzwords and follow an easy to understand structure:

The headline is the most important component of the ad copy, this is the first element a potential buyer reads. It is recommended to keep it within 5-9 words while being as descriptive as possible and keeping your target demographic in mind, some examples:

  • “Investment alert: 5 mins walk to {local/Name} university”, rather than “great investment opportunity”
  • 500m to {Name} Train station and/or {Name} Shopping Centre”, rather than “Close to transport and shops”

This is highly targeted while reducing ‘buzzwords’. * https://

Opening statement
The opening statement should clearly describe the best features of the property and evoke emotion that entices potential buyers to continue reading. Also, ask the current owners what made them fall in love with the home, for example: waking up to ocean views, having a fully equipped outdoor kitchen and entertaining area.

When outlining the features of the property this is mainly done in point form to keep it short and straight to the point. Sometimes a descriptive manner is used, or a combination of both – depending on the property. It’s important to include all aspects of the property, that way potential buyers can make a quick and easy decision whether it will suit their needs. * https://

Call to action
Conclude with a call to action that tells your readers how to act. Convey a sense of urgency and remind the readers of the possibility that this could be the last chance they’ll have to buy this property.

Did we miss a great real estate copywriting tip? Let us know in the comments below.

  • Katja

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