Selling In Season? Is Spring Really Best?

Last month we discovered that listing on a Thursday or Friday was the best time to list your property, but what about the time of year? The best season/month to list varies from property to property as each is different and your particular area may have it’s own “selling season”.


When people think about selling a property, springtime generally comes to mind as the season for Real Estate, flowers are blooming, the weather is perfect, and homes and gardens really do look great.

Though research has found that this isn’t really the case as often, the supply of property on the market increases in spring – most believe the myth; yet demand does not. Buyers have more to choose from and hence reduce their offers in terms of price and conditions, making it a ‘buyers market’. *


Take, for example, South-East Queensland’s Sunshine Coast and Gold Coast areas. With their famous beaches, these areas are popular with holiday-makers (locally, interstate and internationally) over the Summer/Christmas holidays. This is the busiest time of year for Real Estate agents in these areas. *

So if you’re selling in Queensland, near the water with great coastal breezes or have an entertaining outdoor area and/or swimming pool that’s the main selling point of your property – list it when it looks most inviting to potential buyers.


Latest research from Corelogic has found that over the last 30 years – twenty-seven per cent of all sales have transacted in March, April and May. With March being the most popular month. *

New-years resolution? Maybe… People have had time over the December/January holidays to re-evaluate their goals for the year ahead and to move to another area, purchasing a ‘first home’ or acquiring an investment property might be one of those goals. *

Though keep in mind the amount of public and school holidays during this time of year; with potential purchasers possibly being away, try and schedule your listing wisely.


Winter has always had the stigma of not being a good time to sell your house; it’s cold and dark, and fewer buyers out and about. Though, depending on your area and type of property – don’t instantly discredit the colder months.

There is obviously less competition for sale in winter, though certain types of properties can ‘come to life’ in the cooler months. * Think comfy, cosy winter cottage, or being located close to ski-fields/resorts – winter is the busy season for these agents. *

So when it comes down to it, when to list depends on your area and the unique selling point of your property. Your local real estate agent is an expert in their local market and will be able to provide you with the best advice and strategy to suit.

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