Top Tips to Optimize Your Google Business Listing

Once you’ve verified your google listing, it’s time to optimize your profile. Once perfected Google Business is a powerful tool that can increase your revenue and provide valuable insights about your customers.

Our top tips for optimizing and managing your google business listing.

Adding Visuals
Add visuals to help your listing stand out and give potential customers a glimpse of what to expect. Even consider using a Google trusted photographer to create a 360 virtual tour of your business. According to Google, listings that have a virtual tour and images generate twice as much interest as those without. *

Add Business Details
It’s important that your information is consistent everywhere, irregularities will negatively impact your search ranking. Choose a standard way to write your information then fill out your phone number, address, website URL and business hours.

Tip: In addition to keeping your information consistent, it’s also important to use a phone number with a local area code. That’s one extra signal to Google that you are local. *

Add a Business Description
Google My Business has the ability to add a business description, aim to tell what makes your business different from your competitors. Additionally, it’s best to keep it short and simple as the description gets cut off when live on screen.

Encourage Reviews
Users want to find the best business’ nearby, encourage your customers to leave feedback by creating a link they can click to write a review.

Explore Google Business Insights, to learn:

  • Number of website visits
  • The amount of direct phone calls
  • Total photo views
  • How many people clicked for driving directions

Top Snap are proud to be a leading Google trusted agency, contact your local provider today.

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