There are many reasons why a floor plan should be included in every property marketing campaign. Thanks to the internet, potential buyers view tens if not hundreds of properties when looking to buy, and it is incredibly hard to remember each one.
Floor plans allow potential buyers to see how a house works and whether or not they would take the time to view it in person. Layout, flow and sizes are all factors shown by a floor plan that buyers take into consideration. With a clearer understanding of layout, floor plans can provide potential buyers and investors with the opportunity to plan renovations by showing which walls can be removed and where additional features could be added.
With many new and exciting types of floor plans with interactive qualities that can be incorporated into agency websites and listing sites, it further enhances the buyers’ experience and allows them to really see the potential of a home.
Which Floor Plan Would Best Suit Your Marketing?
Standard B&W Floor Plans And Site Plans
This is the bread and butter of floor plans. They provide the dimensions of a property and its rooms, can be included into listing websites with ease, can be downloaded easily as a PDF, JPEG or GIF and provide the opportunity to create more elaborate Interactive Floor Plans.
Site Plans include a home’s floor plan in relation to the layout of its garden or grounds, including prominent external features and outbuildings.
Black and White Floor Plans are best used for rental properties and sales targeted at builders, or sales with low budgets.
Colour Floor Plans
Colour Floor Plans capture and maintain a buyers attention much better than a Black and White Floor Plan, which could be dismissed as a tool for a renovator or builder.
Textured Floor Plans
Textured Floor Plans provide the next step of adding floor textures, outdoor decking and furniture in a 2D perspective to give buyers a more appealing visual of a home.
Colour and Textured Floor Plans are best used for properties with a good marketing budget looking to target local buyers who will be viewing the home in person.
Interactive Floor plans
An effective way to combine your photographs and floor plans is through an online Interactive Floor Plan. Symbols on the plan indicate the angle a photo was taken from, allowing buyers to easily navigate through a home by clicking on each photo, giving them a great feel for its flow and layout.
Interactive Floor Plans give buyers and renters a realistic tour of a house which instils confidence in them and helps with their decision-making process. They provide accurate angles and provide a better understanding of how rooms link up, in particular, living spaces.
Interactive floor plans can be used to promote to buyers who might not be able to make an open house like interstate and international buyers. They are ideal for properties in holiday destination markets to boast great views and sell the lifestyle that could come with a house.
3D Interactive Floor Plans
3D Interactive Floor Plans are a next-generation property marketing tool that makes understanding floor plans easier. They are created from a basic 2D Floor Plan.
A 3D Interactive Floor Plan is far more visual and interactive than a 2D Floor Plan and is therefore much easier to understand. The virtual model removes architectural symbols for walls, windows and doors, and clearly shows internal features like wardrobes and cupboards. With the interactive controls, kinesthetic learners are able to interact with the floor plan by zooming into a room or rotating the model to view from a different angle.
3D Interactive Floor Plans are used to wow buyers when there is a strong marketing budget. If a property is likely to generate interest from overseas buyers, then they can help to sell a property quicker.
3D Artist Impressions generated from detailed Standard B&W Floor Plans are also perfect for bringing yet-to-be-built residential or commercial properties to life.
These are primarily used to target builders and developers to show the potential for a space of land, and to promote new building projects to the community.
- Make sure the total measurements on the Floor Plan add up to the actual size of the property
- Make sure all the rooms are labelled correctly, and there are no spelling errors
- Always customise your Floor Plans to incorporate your company branding
- Simplify detailed council or architectural plans to produce a more user-friendly floor plan
- Get your floor plan drawn up by a professional certified CAD drafter
- Include a Site Plan to your Floor Plan to give buyers a better understanding of its surroundings